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Wendy's 40x40

An American favorite; renewed. Separate meetings areas encourage private conversation spaces, replacing the open cafeteria style as was the case. A waiting room was added so visitors could be seated comfortably before their scheduled meeting. When we first met with Wendy’s, their trade show presence had been less than satisfactory. Wendy’s needed to expand their updated identity into the trade show experience. It is at trade shows after all, that Wendy’s presents their newly modeled restaurants. And if we can expect anything at a trade show, we can expect visitors and staffers to bring everything they need before traveling home; all of which can be safely stored in the tall Wendy’s red “blade” centerpiece.